“To have a great idea, have a lot of them.” -Thomas Jefferson
We all tend to think our ideas are brilliant, but that really doesn’t matter unless we’re creating something solely for own enjoyment (meaning an idea that is not to be shared with others). Businesses, however, are about the customers, books about the readers, and movies about the viewers. Your idea may be great, but it can always be greater. In order to increase the likelihood of your idea to be at its greatest, Thomas Jefferson would recommend to come up with many others.
Here are 3 ways to help you solidify your ideas:
1) Come up with 30 horrible ideas
When trying to come up with an idea for a t.v. show, somebody once instructed me to write 30 horrible ideas down on a piece of paper…then advised me that one of them would be brilliant. I practice that method whenever I’m coming up with business ideas, working on screenplays, or anything else that requires some serious inquiry. I’m not saying that I always come up with brilliant ideas, but it does get the creative juices flowing.
2) Get out of your head and into others
Get some input from people who you know will give you their honest feedback. If you already have a customer base, poll them on your new idea and see what feedback you get (not only will that be great for your customers, but great for your marketing too).
3) Google it!
What I mean is search out there on the web for people who have had similar ideas. You will be able to find out if your idea has or has not already been done, or you might find a way to improve your idea. Either way, it will inevitably add to the possibilities surrounding your idea.
What other methods do you use to hash out your ideas? Let me know in the comments section below.