About

Hola, my name is Jeff Friend, and welcome to Small Steps Big Changes.

I have been living in Costa Rica since September of 2011 and have been blogging since February of 2010. My blog used to be at KaizenWays.com, but that was really difficult for people to remember, so I changed over to SmallStepsBigChanges.com.

The Kaizen philosophy is still very much alive in this site. In fact, it’s the entire foundation of it. Click this link to learn more about the Kaizen Philosophy

My Three Promises to You:

Promise #1: Authenticity

I promise that I will be authentically me, and that my guest authors will be authentically them. We are doing nothing for this world until we are authentically us, no matter how embarrassing it might be or how we feel others may think about us. Know what I mean?

Promise #2: Quality

I promise I won’t provide half-ass information. If you only see one blog post from me one week, it’s because I couldn’t dedicate enough time to a killer blog post. You might see 3 posts one week and 1 the next, but they will always be authentic and the best quality I can give.

I may from time to time recommend a product or service from another company that costs money, but I will only do that if I have personally used/read/experienced it and know that it’s a quality product and has helped me.

Promise #3: Accessibility

Everything on this site is pay-what-you-want (PWYW). That includes my information products and consulting services. I leave it up to you to decide what that amount is.

You, like me, know that we get what we pay for. Meaning the higher the dollar investment, the higher the personal investment. I want this information accessible to anyone. You know what you can afford and what you’re willing to invest. Don’t sell yourself short. I’m not saying that to make more money – I’m saying it from experience.

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